Artificial Intelligence: Technology And Its Usage in Media; Comparison with HumanGenerated Content; Potential and Risks; Impact on Manpower; Cause of A New Divide?

Author: Dr. Madhuri V. Sarwade Associate Professor, Tilak Maharashtra Vidyapeeth’s Lokmanya Tilak Law College Pune, Maharashtra

Abstract

Artificial Intelligence is expanding quickly in the tech sector, with applications seen in the food and supply chain industries, chat-bots, and content and picture development. When critics asserted that AI art systems were pilfering people's intellectual property, AI-generated images grabbed headlines. This research paper examines the complex role that artificial intelligence (AI) plays in the media environment and how it affects the production, consumption, and dissemination of content. It examines the possibilities, dangers, and effects on the labour force in contrast to content produced by humans and artificial intelligence. It also takes into account the formation of potential social divisions. The examination explores the effectiveness, inventiveness, and moral issues related to AI's incorporation into media, analyzing the industry's revolutionary impact and its socioeconomic ramifications. It seeks to provide a thorough grasp of AI's complex interaction with media through this investigation, illuminating the opportunities and difficulties it poses for the future of worker dynamics, societal divisions, and content creation.

Keywords: Chat GPT, technology, Natural Language Processing (NLP), computer vision (CV), Natural Language Processing (NLP), GPT (Generative Pre-trained Transformer), Media Industry, Impact, Ethical Considerations.

Volume 1 | Issue 3

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